The Context Blueprint
I’ve compiled all of the information I have learned so far about initiatives and networks working in the UK (who deal with the issue of digital exclusion) into an initial blueprint map. From this map it is much easier to see the realities, and the strengths and weaknesses of the approaches taken by each initiative to help provide services and products that assist with digital inclusion in a digital by default landscape.
The biggest problem I can see from this map is that most of the initiatives offer the exact same service. Many claim to be the ultimate one stop shop service for ICT learning, and they all use slightly varying terminology. In reality most offer the same support, online resources and classes to assist those who are not online through an educational approach to help them get online. The problem with everyone offering the same service, under many different names is that it sends a confusing message, and is not a very efficient strategy for helping the digitally excluded/unable, when looking at the lens of digital inclusion services from this birds eye perspective.
Within the map there are also two separate examples of advertising campaigns that help to raise the profile of the issue of digital exclusion. Furthermore there is an interface tool (internet buttons) for users to use which aims at making internet usage more easy, which is used across three of the other initiatives, showing how within this map, many of the different groups partner and support each other.
However these are the only two examples I have come across of service initiatives taking alternative approaches to the digital inclusion landscape through service solutions offering something other than just education and learning.
I think there are lots of gaps in the map for other approaches to be taken up to help assist the governments ‘assisted digital’ strategy for digital inclusion in the UK .